John McVay joins AIMICI as Vice Chair
AIMICI, the UK-based responsible AI organisation for the screen industry, has announced that John McVay OBE will join the organisation as Vice Chair, effective immediately. John McVay is one of the most respected figures in the UK’s creative industries, bringing over three decades of leadership across film, television, and digital production to AIMICI’s board. His […]
AIMICI launches first EU pilot of its AI skills standard in Ireland, working with the National Talent Academy
AIMICI, the UK-based responsible-AI organisation for the screen industry, has taken its AI skills standard outside the UK for the first time, launching a pilot in Ireland for film and TV crew. The pilot is being run with the National Talent Academies, and is the first real test of whether AIMICI’s approach, already accredited by […]
AIMICI & Pact team up to bring ScreenSkills-accredited AI training standard to production teams
AIMICI today announces that its ScreenSkills-accredited responsible AI training, already established as a competency standard for film and television, is now available across the production ecosystem. UK producers’ association Pact has joined as launch partner. Production companies can now get whole teams certified, educators can support cohorts with an additional qualification for industry, and broadcasters, […]
RASCAL Appoints AIMICI As Fractional AI Officer to support responsible AI in post-production
We’re delighted to share that RASCAL, the artist-led creative studio with homes in London and Stockholm, has appointed AIMICI as their Fractional AI Officer. Renowned as one of the leading VFX post-production companies in the UK, RASCAL’s work spans high-end commercials, music videos and brand campaigns. As AI tools continue to reshape production, the studio […]
AIMICI Launches ScreenSkills-Accredited AI Training for Film & TV Professionals
Introducing AIMICI Learn Hub & Responsible AI Courses AIMICI today announces the launch of AIMICI Learn Hub – its AI training platform for film and television professionals, featuring the first AI courses accredited by ScreenSkills and aligned with UK national AI skills standards. Rather than focusing on specific tools, which can quickly become outdated, the […]
AIMICI leads AI conversation at BAFTA Connect Film & TV forum
This month, AIMICI Managing Director Kathryn Webb co-hosted a 1-hour session covering AI Tools in Action at the BAFTA Connect Film & TV Forum. Running twice during the day due to popular demand, the room was filled with emerging and mid-career film and TV professionals — documentary researchers, production managers, producers — all grappling with […]
AIMICI at Berlinale 2026: Moving from AI anxiety to practical, responsible action
Last week in Berlin, we hosted an exclusive industry discussion with Screen International on a question we’re hearing everywhere right now: how do we innovate responsibly with AI in film and TV (without compromising rights, trust, or creative integrity)? The conversation was candid, pragmatic, and (importantly) solutions-focused. Across producers, studios, funds, educators and industry bodies, […]
Blind Pig & Absolute partner with AIMICI to support responsible AI in animation & post-production
We’re pleased to announce that Blind Pig, a renowned London-based creative studio specialising in motion design, 2D & 3D animation, alongside its sister company post-production house Absolute, has appointed AIMICI as it’s trusted responsible AI partner. AIMICI will work closely with Blind Pig & Absolute on an ongoing basis as an advisor, supporting responsible AI […]
AIMICI Expands to the US: First Major Film Distribution Partner
We’re excited to announce AIMICI’s expansion into the US market with our first American client, a leading film distributor. This milestone highlights the rising demand for practical, responsible AI in film and TV, not just in the UK but also worldwide. We are supporting our new partner through: AI Strategy & Technology Consultation: Identifying where AI […]
AIMICI at AI Creative Summit: Unpacking today’s barriers to successfully using AI tools in Production
Last week AIMICI had the pleasure of being silver sponsors for this year’s sold-out AI Creative Summit event. Introducing AIMICI Platform Ahsan Mallick, AIMICI’s Founder & Executive Director, took to the stage to introduce AIMICI’s new offering – AIMICI Platform. He highlighted the immense complexity and scale of the landscape of both AI tools and […]
