Your trusted SAFE AI partner
for the stories worth telling
We're a team of industry experts passionate about films, TV & innovative technology, on a mission to support creatives in the UK with safe & impactful AI solutions
PROTECT YOUR TEAM
Take practical steps to ensure that AI is used responsibly on your productions – helping to build trust and safety for your team, IP owners, distributors and more.
REVIVE YOUR PROJECT
Find freedom in filmmaking by discovering the right AI tools & techniques – giving you more time & headspace while your production chugs along (on schedule and on budget).
CUT THROUGH
AI HYPE
Share your needs and ambitions with us, and we will guide you through what is actually possible with AI, on your terms. That includes which tools you should use, and which tools to avoid.
Support using AI responsibly
at any production stage
DEVELOPMENT & PITCHING
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
DISTRIBUTION & MARKETING
UNITED BY PASSION, ALLIED IN ACTION
JEREMY
BOLT
JONATHAN CAVENDISH
Dennis Berardi
Getting a film made is hard enough without worrying about the growing popularity of AI tools.
But we want to put the power back in the hands of creators. We believe that the best people to decide how AI is used in the filmmaking industry are those who live, breathe and work in it.
We’ve created an innovation network to bring together veterans of filmmaking with AI toolmakers, academia and legal professionals – to collaborate on how to safely and usefully integrate AI into the industry.
Together, we are tackling;
- Responsible AI standards for creative productions
- Tracking & certification of AI use in creative production
- Creative quality benchmarks for AI in film
OUR COLLABORATORS
OUR philosophy
AI toolmakers -
We Want you
- Do you run a business that sells or distributes an AI-driven tool or technology that you think could revolutionise how creative productions are made?
- Are you committed to enabling safe and high-quality AI use for creatives?
- Are you based in the UK?
Three yeses? Then send us your details and let’s explore how your tool can help the creative production industry.
OUR philosophy
We’re here for the stories.
For every death-defying hero tale,
and every perspective-altering documentary.
For the life-affirming human journeys
and every dimension-breaking sci-fi epic.
We’re here because storytelling brings us together
impacts our reality,
uncovers our past,
and informs our future.
We think great stories will always be worth telling.
Which is why our team offer support and guidance,
employing AI and technology responsibly
Helping creative visions to be realised
and make sure storytelling is told right.
