AIMICI today announces that its ScreenSkills-accredited responsible AI training, already established as a competency standard for film and television, is now available across the production ecosystem. UK producers’ association Pact has joined as launch partner.
Production companies can now get whole teams certified, educators can support cohorts with an additional qualification for industry, and broadcasters, distributors and financiers can use this as a standardised training requirement on productions.
The aim is a shared standard for competency when working with AI, so that whenever a team comes together on a production, everyone is starting from the same trusted, accredited foundation. Following the launch of the AIMICI Learn Hub in May this year (the first AI courses accredited by ScreenSkills and aligned with UK national AI skills standards), the focus now shifts from individual learners to the industry as a whole adopting a common benchmark.
More than 1,000 individuals are already learning on the platform, including learners from over 20 universities. AIMICI is now making the same accredited training more easily available to organisations: production companies can buy passes in bulk and manage their cohort from a single admin dashboard. Each team member can earn their own certificate, all through self-paced online courses that fit around production schedules.
The standard is designed to serve the whole ecosystem rather than any single group.
- For production teams, it offers a shared language and a common foundation, including awareness of key partner and industry policies.
- For educational institutions and training providers, it is a way to prepare people for the real AI scenarios they will meet in production, so they enter the industry already equipped.
- For broadcasters, distributors and financiers, it provides a credible, accredited benchmark they can point to, recommend or endorse across the work they commission and back.
As part of the launch, Pact is AIMICI’s launch partner for adoption among production companies, with Pact members able to access an exclusive discount on bulk pass purchases, giving independent producers an accredited, affordable route to bringing their teams up to the standard.
Kathryn Webb, Managing Director at AIMICI comments: “In our experience the barrier in teams has rarely been willingness to learn; it is about being able to quickly and easily support different levels of knowledge of understanding around AI across a team. This training is the equaliser, bringing everyone up to the same level, enabling informed discussions and coordinated actions when it comes to AI. The same approach holds right across the industry, from the production teams doing the work to the broadcasters and distributors that back it. This is about building a common language and credible approach to handling risks.”
“Our members are navigating significant change, and AI is one of the biggest questions facing the independent sector,” said Nigel Warner, CEO of Pact. “Giving production companies an accredited, practical way to bring their whole teams up to a common standard responsibly is an important step for indies right now. We’re pleased to be AIMICI’s launch partner and to make this accessible to our members.”
The training was developed and vetted by more than 50 highly experienced professionals from across the screen industries, and created with support from Bournemouth University and UCL, drawing on leading academic research including the AHRC-funded report Shared-Posthuman Imagination: Human-AI Collaboration in Media Creation. The project has been supported by Innovate UK’s BridgeAI programme, which promotes AI adoption across high-growth UK sectors.
Rather than focusing on specific tools, which can quickly become outdated, the training builds durable skills, practical frameworks and best practices for working with AI, distilling current guidance from commissioners, broadcasters and unions and aligning with national frameworks such as those from The Alan Turing Institute and Skills England.
The training is available now on the AIMICI Platform.
