We are a UK-based responsible AI consultancy and governance organisation, on a mission to enable creative production teams to adopt AI responsibly.
We want UK creativity to thrive by providing independent screen media makers with the right support to make world class content happen.
This starts by upskilling production professionals, and equipping them with the right AI & tech solutions – ones that are responsibly made and tailored to real creative needs.
Getting a film made is hard enough without worrying about the growing popularity of AI tools.
But we want to put the power back in the hands of creators. We believe that the best people to decide how AI is used in the filmmaking industry are those who live, breathe and work in it.
We’ve created an innovation network to bring together veterans of filmmaking with AI toolmakers, academia and legal professionals – to collaborate on how to safely and usefully integrate AI into the industry.
Together, we are tackling;
Film Producer (Bridget Jones Films, Elizabeth The Golden Age) and Owner of Imaginarium Productions/Studios.
Film Producer (Resident Evil Franchise) and co-founder of Impact Pictures.
10+ years innovating at the intersection of AI, tech and creative industries. Clients included Amazon Studios, Usher and Fender.
Former General Counsel of a NASDAQ Fintech. Established first Corporate Reg Tech Incubator.
Private Equity, Venture Capital and Entrepreneur. Clients included the Rolling Stones and Prince Loewenstein
Sustainability and responsible AI expert with over 25 years of experience at leading consultancies including EY, Accenture, Baringa, and PwC.
Recent graduate of the NFTS Creative Business programme and an experienced consultant, Ines brings great knowledge of the industry and versatile skills to support clients at all stages of production.
VFX Specialist: The Shape of Water, Ad Astra, Fight Club
Cambridge PHD student renowned for pioneering work in developing innovative, scalable data & AI solutions for real-world applications.
Seasoned executive at Goldfinch, with decades of experience financing film, TV, music, and gaming projects worldwide.
Over 25 years of experience in multi-platform content strategy, commercialisation, and business development to drive growth for media and technology ventures.
We’re passionate about the power of people & creativity – we want to enable anyone & everyone to create, live and prosper. And guess what? we believe the best people to figure out how to use AI creatively is creative people. By sharing our ambitions, knowledge & technologies, we know everyone can be greater than the sum of their (p)arts.
We’re pragmatic about the value of technology – We thoughtfully apply the right technology to the right areas – no more, no less. As techies, we know AI techniques are not a solve-all, and they’re not the evil by default. They can be used in a responsible, ethical way and we want to democratise that power so that everyone can experience the benefits every day.
We’re too excited about opportunities to sit still. We’re optimistically proactive – staying relentlessly curious & informed, always seeking opportunities for positive change. We’re biased towards action.
We always keep our word. We lead with integrity & transparency in every part of what we do; from our work, to our merch, to our coffee cups.
We believe that the magic happens when highly driven people have enough money to be dangerous and no-one to answer to. We love the entrepreneurial spirit and want to help it grow across creative, tech and beyond.
