We’re the world’s leading responsible AI governance organisation for the screen industry.
As AI continues to reshape how film, TV and content get made, we help creative businesses navigate it with confidence: equipping teams with the right knowledge, bringing trusted expertise when they need it, and setting clear standards for what responsible AI looks like.
Our work is powered by people, passion and partnerships. In the last year, we released the industry’s first Responsible AI Competency training, in partnership with Screenskills & Pact, and received coverage from Broadcast, Televisual, and many others.
Today we continue to educate the industry as part of our mission, alongside driving the implementation of further responsible AI standards. This includes an emerging standard for transparency and disclosure of AI usage in productions.
We believe that the best people to decide how AI is used in the film & TV industry are those who live, breathe and work in production.
We’ve created an innovation network to bring together veterans of filmmaking with AI toolmakers, academia and legal professionals – to collaborate on how to safely and usefully integrate AI into the industry.
Together, we are tackling Responsible AI standards for creative productions, including but not limited to;
Private Equity, Venture Capital and Entrepreneur. Clients included the Rolling Stones and Prince Loewenstein
Former Chief Executive of Pact (the UK trade body for independent film and TV producers) which he led from 2001 for more than two decades. Chair of the Creative Diversity Network, and a Royal Television Society Fellow.
Film Producer (Bridget Jones Films, Elizabeth The Golden Age) and Owner of Imaginarium Productions/Studios.
Film Producer (Resident Evil Franchise) and co-founder of Impact Pictures.
Former General Counsel of a NASDAQ Fintech. Established first Corporate Reg Tech Incubator.
10+ years innovating at the intersection of AI, tech and creative industries. Clients included Amazon Studios, Usher and Fender.
Media partnerships and distribution specialist with over two decades in TV distribution, sales and acquisitions, including serving as CEO of Beyond Rights’ London distribution business.
Commercial operations lead with an academic background in AI Ethics & Governance. Brings experience in growth roles at Perlego, elm, and Hewlett-Packard, and an MSc in Data & AI Ethics from the University of Edinburgh, specialising in governance for AI procurement across Government.
Product and engineering leader experienced with startups and scale-ups, turning business goals into shipped products and in-house development teams.
Sustainability and responsible AI expert with over 25 years of experience at leading consultancies including EY, Accenture, Baringa, and PwC.
Recent graduate of the NFTS Creative Business programme and an experienced consultant, Ines brings great knowledge of the industry and versatile skills to support clients at all stages of production.
VFX Specialist: The Shape of Water, Ad Astra, Fight Club
Seasoned executive at Goldfinch, with decades of experience financing film, TV, music, and gaming projects worldwide.
Over 25 years of experience in multi-platform content strategy, commercialisation, and business development to drive growth for media and technology ventures.
Cambridge PHD student renowned for pioneering work in developing innovative, scalable data & AI solutions for real-world applications.
We’re passionate about the power of people & creativity – we want to enable anyone & everyone to create, live and prosper. And guess what? we believe the best people to figure out how to use AI creatively is creative people. By sharing our ambitions, knowledge & technologies, we know everyone can be greater than the sum of their (p)arts.
We’re pragmatic about the value of technology – We thoughtfully apply the right technology to the right areas – no more, no less. As techies, we know AI techniques are not a solve-all, and they’re not the evil by default. They can be used in a responsible, ethical way and we want to democratise that power so that everyone can experience the benefits every day.
We’re too excited about opportunities to sit still. We’re optimistically proactive – staying relentlessly curious & informed, always seeking opportunities for positive change. We’re biased towards action.
We always keep our word. We lead with integrity & transparency in every part of what we do; from our work, to our merch, to our coffee cups.
We believe that the magic happens when highly driven people have enough money to be dangerous and no-one to answer to. We love the entrepreneurial spirit and want to help it grow across creative, tech and beyond.
