We’re delighted to share that RASCAL, the artist-led creative studio with homes in London and Stockholm, has appointed AIMICI as their Fractional AI Officer.
Renowned as one of the leading VFX post-production companies in the UK, RASCAL’s work spans high-end commercials, music videos and brand campaigns. As AI tools continue to reshape production, the studio wanted a structured way to engage with the technology: one that protects creative craft, artist authorship and client trust as the landscape evolves.
Through the Fractional AI Officer partnership, AIMICI will work alongside RASCAL on an ongoing basis, supporting decisions across creative, technical and operational work. The team will have on-demand access to AIMICI’s network of legal, technical and creative specialists, helping them navigate fast-moving questions around tools, workflows, risk and best practice.
Matthew Towell, Head of Studio at RASCAL:
“Transparency and clarity are essential when it comes to AI and legal responsibility. From the outset, we wanted to ensure our approach to AI was built not only around creative innovation, but around governance, accountability and client confidence. Working alongside AIMICI, we are looking to continue strengthening a framework that allows clients to better understand both the opportunities and the potential risks of AI in a way that is transparent and relevant to their brand.”
Ahsan Mallick, Founder at AIMICI:
“There’s real excitement around AI in post right now, but the companies that get it right are the ones that stay deliberate about it. Rascal’s instinct to build the right guardrails early says everything about how seriously they take their craft, and we’re thrilled to be supporting them”
