Last week in Berlin, we hosted an exclusive industry discussion with Screen International on a question we’re hearing everywhere right now: how do we innovate responsibly with AI in film and TV (without compromising rights, trust, or creative integrity)?
The conversation was candid, pragmatic, and (importantly) solutions-focused. Across producers, studios, funds, educators and industry bodies, one theme kept coming up: the industry doesn’t just need opinions about AI, it needs workable frameworks.
Attendees included:
- Chris Auty, Director & CEO, London Film School (UK)
- Nira Bozkurt, AI Officer, Filmakademie Baden-Württemberg (Germany)
- Jeremy Campbell, Producer, Absinthe Film Entertainment (UK)
- Mikael Fellenius, CEO, Film i Väst (Sweden)
- Agnieszka Moody, Head of International Relations, British Film Institute (UK)
- Neerja Narayanan, Producer (USA) — most recently produced The Ghost in the Machine (Sundance Next 2026), a documentary about the origins of AI
- Martin Persson, Executive Producer, Anagram (Sweden)
- Giovanni Pompili, Producer, Kino Produzioni (Italy)
- Olivia Sleiter, Head of Production, Fremantle (UK)
- Jacobine van der Vloed, Director & Head of Studies, ACE Producers (Netherlands)
- Max Wiedemann, Head of AI, Mediawan / Leonine Studios (Germany)
- Kathryn Webb, Managing director at AIMICI
- Ahsan Mallick, Managing director at AIMICI
What we heard in the room
Generative AI is already touching every stage of production—from research and development through to pitching, forecasting and post.
But the discussion also surfaced the risks that are making teams hesitate:
- Transparency gaps: productions are under growing pressure to explain what AI was used, where, and why. But many teams don’t have the records to do that confidently and don’t want to take on the admin burden.
- Legal and reputational exposure: “opaque” AI use can create commercial, legal and brand risk, especially around IP and performance.
- Skills and pipeline concerns: panellists raised worries about how AI-driven shortcuts could reduce entry-level opportunities and weaken craft pathways over time.
At the same time, there was real momentum around the opportunity—if we can make responsible practice easier to implement and easier to communicate.
As Max Wiedemann (Leonine Studios / Mediawan) put it, we’re living through a profound shift—and the wave is coming whether we want it or not. Everyone should get ready and “grab their surfboards”.
That said, we heard strong agreement from everyone that nobody can comfortably innovate with AI beyond development stages without clear guidelines, and that transparency is quickly becoming the baseline requirement.
This insight is directly supported by our new our resources and initiatives, designed specifically for production realities.
Exclusive Announcements from AIMICI
AI Transparency Briefing & Action Plan
We shared an exclusive preview of our new paper: AI Transparency for UK Film and TV Production.
This briefing is drawing on our direct experience working with production teams and industry bodies and their approaches to AI transaprency.
An action plan is included, designed for production teams who want a lighter, screen-specific approach to transparency, without slowing down creative work.
If you’d like to be notified as soon as it’s available, you can register here
WRAP Pledge
We also announced our new initiative: the 2026 WRAP pledge – a practical pledge to help production businesses adopt AI responsibly, transparently, and with creative integrity.
WRAP (Worldwide Responsible use of AI in Production) is intentionally simple: a clear baseline the industry can align around, build on, and reference in real-world collaboration. It includes five straightforward commitments for production companies, VFX and animation studios.
You can read more about the pledge and how to get involved here
Final thoughts
Thank you to everyone who joined us in Berlin and contributed to such an open and constructive conversation—especially all the panellists who brought so many combined years of real-world experience to the table. Through this collaboration we hope to see fresh motivation in the industry to make responsible use of AI a reality.
If you’d like hear more about the event, Screen Daily shared their highlights here.
What happens next
The industry is moving fast. Our focus at AIMICI is to help teams move with it—responsibly, transparently, and with creative integrity intact.
If you’re navigating AI policy questions, tool decisions, or production workflows right now – we provide a Fractional AI officer service that can help support. Reach us at hello@aimici.co.uk.
All photos courtesy of Theo Wood
