AI in Production: Who’s Actually Responsible for the Risks?
A room full of underwriters, lawyers, and production executives sat down to talk about AI risk. The consensus? Most studios can’t answer the basic questions their insurers are about to start asking.
Introducing the 2026 WRAP pledge
The Worldwide Responsible use of AI in Production Pledge A new initiative from AIMICI to help the production industry adopt AI responsibly, transparently, and with creative integrity. Introduction to WRAP: Why we’re taking action There is no shortage of high level guidance on how to use AI responsibly in production today. In our research, we […]
Coming Soon: AI Transparency Briefing & Action Plan
BRIEFING OVERVIEW Generative AI has already transformed many parts of UK film and TV production. However this transformation is often invisible as AI is carefully embedded in everyday tools and processes within teams. This Policy Brief makes the case for AI usage transparency: a practical way for productions to know what AI was used, where, and […]
Ben Affleck on What AI Really Means for Filmmakers in 2026
We’re kicking off 2026 with some fresh thoughts and insights directly from two award-winning actors, producers and filmmakers in Hollywood today. Almost exactly a year since the first time it happened, Ben Affleck has gone viral again with his comments on AI in the film industry. This is all thanks to a recent appearance on […]
AI Skills Briefing & Action Plan: Why Today’s Production Teams Must Build AI Skills To Have A Future in British Film and TV
BRIEFING OVERVIEW As AI transforms every corner of creative production, the UK screen sector stands at a decisive moment. Our latest Policy Brief on AI Skills for Film & TV explores what it will take to build a confident, capable, and future-ready workforce for the new AI era. Bridging the Gap Between Innovation and Capability […]
AI at Film Festivals 2025: Who Embraces it, who bans it, and why it matters
Listen to this article A shifting landscape The Venice Film Festival closed last weekend, offering a glimpse into how the industry is still grappling with AI. On one of cinema’s most prestigious stages, there were no official guidelines and no clear position on whether AI-generated or AI-assisted work should be allowed, how it should be […]
AI Bubble Is Bursting in Film & TV: Why UK Productions Should Celebrate
Listen to this article For the past 2 years, artificial intelligence has dominated conversations across the creative industries. From bold claims of AI replacing whole VFX teams to headlines about “one-prompt filmmaking,” the hype was deafening… and the backlash just as loud. Now, the hype has cooled off. Some say the AI bubble has burst. […]
AI Legal Cases 2025: What Film Producers Need to Know
Listen to this article This month Disney and Universal filed a landmark lawsuit that could reshape how every film and TV production uses AI tools. But what does this really mean for UK production teams? While these cases won’t directly change UK law, they will fundamentally alter the AI tools productions use, their costs, and […]
US vs China AI Tools: What Filmmakers Need to Know in 2025
Listen to this article As the U.S. and China provide respite over the tariff wars, a bigger question looms: who’s winning the race in artificial intelligence? With geopolitical tensions high and global AI competition intensifying, it’s no surprise that comparisons between U.S. and Chinese AI ecosystems are heating up, especially when it comes to creative […]
100% US Film Tariffs: How would they Impact UK Production & AI Innovation?
Listen to this article Over the past four weeks, we’ve witnessed an erratic approach to US tariffs—on again, off again; some goods exempt, others included; immediate enforcement in some cases, postponed in others. The latest announcement, targeting foreign films, presents new concerns—particularly for UK creatives using AI in filmmaking. Tariffs impact more than just pricing. […]
