AI Skills Briefing & Action Plan: Why Today’s Production Teams Must Build AI Skills To Have A Future in British Film and TV

BRIEFING OVERVIEW

As AI transforms every corner of creative production, the UK screen sector stands at a decisive moment. Our latest Policy Brief on AI Skills for Film & TV explores what it will take to build a confident, capable, and future-ready workforce for the new AI era.

Bridging the Gap Between Innovation and Capability

Despite over 100 policy recommendations on AI, a unified, certifiable training standard for film and television has yet to emerge. This report calls for a sector-wide framework that connects governance, creativity, and real-world practice, ensuring that AI strengthens, rather than replaces, human craft.

 

INSIGHTS AT A GLANCE

  • Over half of UK creatives plan to self-train in AI, yet few have access to tailored courses

  • Current AI training is fragmented, tool-specific, and often excludes freelancers

  • Supported by UK government, a tiered, role-based certification would provide consistency, trust, and global competitiveness

 

Why Skills Matter Now

AI is already accelerating production, yet talent remains under-prepared. Upskilling experienced professionals is no longer optional; it’s a growth strategy that protects IP, boosts productivity, and safeguards creative integrity.

The Bigger Picture

From BridgeAI to an AI Opportunities action plan, the UK has the right foundations, but progress depends on delivery.

Our brief sets out clear, actionable steps to align industry, funders, and government under one standard for responsible AI skills.

Interested in a Deeper Dive?

Read the full brief to discover how the UK can build a stronger, more adaptable screen workforce in the age of AI.

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