AIMICI, the UK-based responsible AI organisation for the screen industry, has announced that Laura Mansfield will join its advisory board, effective immediately.
Laura Mansfield is one of the best-known leaders in UK screen skills and training. As a member of the advisory board, she will help AIMICI continue developing its Training Standard for the freelance economy, setting clear expectations for the skills of the freelancers who make up so much of the screen workforce.
Laura was Chief Executive of ScreenSkills from January 2024 until August 2026, where she set a five-year skills strategy for the sector, grew the ScreenSkills Training Passport into a widely recognised tool for evidencing professional development, and expanded AI training for the industry, including the responsible use of AI. Before that, she spent more than 20 years in television production, co-founding Outline Productions and later serving as a Creative Director at Tin Roof Media Group. She is also a former Chair of Pact.
Laura Mansfield said: “AI is developing faster than policy can keep up, and during my time at ScreenSkills many freelancers asked for help understanding what it means for their work. Freelancers make up so much of the screen workforce, so it matters that they can build their skills and show what they know in a way productions recognise. An AI training and competency standard for the freelance economy gives everyone a shared baseline to work from. I am pleased to join AIMICI’s advisory board and help to further build on the existing momentum around this, with industry, for industry.”
Ahsan Mallick, founder of AIMICI, said: “We first worked with Laura when ScreenSkills accredited our training, and it was clear how much she cares about giving everyone in the industry the skills to use AI responsibly. She understands the industry from both sides, having built and run a production company before leading the sector’s skills body. That experience matters for an AI training and competency standard that has to work for freelancers and the productions that hire them. We are delighted to have her guidance as we continue our work towards one standard and one language for responsible AI across industry.”
About AIMICI
AIMICI is a UK-based responsible-AI organisation working with the screen industry. As AI reshapes how film, TV and content get made, AIMICI helps creative businesses navigate it with confidence, equipping teams with the right knowledge, providing trusted expertise when they need it, and setting clear standards for what responsible AI looks like. Its training was developed with Bournemouth University and UCL, alongside more than 50 diverse industry professionals.
