AIMICI, in collaboration with Bournemouth University and with ScreenSkills as accreditation partner, has been awarded funding through Innovate UK’s Bridge AI programme to develop a web-based service that will provide personalised responsible AI training, for professionals in the independent film and television sector.
Industry-approved responsible AI training
This pilot project aims to provide AI training tailored to film & TV industry workers and leaders. This is a crucial step in the journey to simplify and operationalise the many responsible AI guidelines, principles and requirements currently in circulation in industry. This compact self-guided e-learning course seeks to help teams to adopt these guidelines through clear must-know information and practical decision frameworks. By working together with Bournemouth University and ScreenSkills, AIMICI is looking to test and ensure that the course is based on leading industry research, and is reviewed and checked by industry experts to ensure that it reflects current demands and emerging practice. ScreenSkills’ role in this pilot is to help to define and establish how accreditation should work for AI competency training, and to test and assure that it meets these standards.
The project addresses the growing demand for improved AI skills and capabilities in the UK’s creative industries, which generated £4.23 billion in production spend in 2023, while ensuring ethical and responsible technology adoption.
“We are thrilled to be partnering with ScreenSkills and Bournemouth University to develop this training,” said Ahsan Mallick, Founder and Executive Director at AIMICI. “This is the first step in scaling responsible AI adoption, for and by professional storytellers, preserving the great export of British film and television.”
Kathryn Webb, Managing Director and lead on the AIMICI Platform said:
“By providing responsible AI training at scale, we can enable thousands of creative production workers to better understand the opportunities and risks of AI, whilst also directly equipping them with the practical methods they need to navigate risks. This will unlock further AI use and enable technology and creative sectors to thrive together.”
Tim Weiss, Director of Education and eLearning at ScreenSkills said:
“We are delighted to be part of this pilot project to explore and test with industry what areas of knowledge and practice responsible AI training needs to cover, building on Bournemouth’s research, and how we expect to see this reflected in standards and quality.”
Dr Szilvia Ruszev, Project Lead from Bournemouth University said:
“Our team is very excited to be part of this innovative project which turns some of the recommendations of our scoping research Human-AI collaboration in media creation into action in response to the AI skills for business competencies framework published the Alan Turing Institute.”
About AIMICI: AIMICI is a specialist AI adviser helping film & TV production teams to adopt artificial intelligence responsibly and effectively.
About the Bridge AI Programme: Innovate UK’s Bridge AI programme provides funding and support to drive AI adoption across key UK sectors with high growth potential.
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