BRIEFING OVERVIEW
Generative AI has already transformed many parts of UK film and TV production. However this transformation is often invisible as AI is carefully embedded in everyday tools and processes within teams.
This Policy Brief makes the case for AI usage transparency: a practical way for productions to know what AI was used, where, and by whom – so disclosure is accurate, proportionate, and trusted (without exposing creative process).
INSIGHTS AT A GLANCE
Transparency demands are rising, but most productions lack the records to comply confidently
“Opaque AI” use creates commercial, legal, and reputational risks – especially around IP and performance
High-level AI governance frameworks exist, but production teams need a lighter, screen-specific approach
How To Take Action
In this paper, you’ll hear the full case for AI usage transparency, plus an action plan outlining practical areas productions can focus on to achieve this goal.
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